subverting the conventional - writing

“Destruction is also creation.” (Marcel Duchamp)
“Codes are there to be used and abused.” (Dick Hebdige)

Oppositional fashion repositions and recontextualises commodities, subverting their conventional use in order to create new meaning. Similarly, subversive craft refuses to be bound by the rules imposed by tradition, seeking instead to place heritage craft within a modern context, thus increasing its relevance to contemporary practitioners and audiences.

Drawing inspiration from both fashion and craft, this collection strives to create new meanings by subverting materials, methods and techniques alike.